About
I build communications strategies for organizations operating under public scrutiny. Complex issues, high stakes, and audiences that don’t have time to be patient. My job is to make the message clear, credible, and impossible to ignore.
I’ve led statewide earned media campaigns, written legislative advocacy materials that moved bills through the New York State Legislature, managed a 20-member international research team on AI governance, and helped launch a government accountability nonprofit as part of a founding team.
On the technology side, I use AI to build and automate communications pipelines, so teams without technical staff can operate at the speed the work now demands.
What I do
The full stack: earned media, legislative advocacy, AI policy communications, and multimedia execution.
AI policy communications
I’ve led research teams assessing national AI governance frameworks, published on synthetic media and communications, and teach AI in strategic communication at the graduate level.
I understand the policy landscape, not just the tools.
AI-powered communications operations
I help run a nonprofit on AI-native workflows: research, editorial production, FOIL response analysis, public records review. A small team now does work that used to require staff.
Earned media & PR
Media relations, press strategy, op-ed placement, expert commentary.
I’ve secured 100+ media placements in a single year for a statewide nonprofit and built relationships with journalists across New York media markets.
Legislative & advocacy communications
Messaging for bills, talking points for hearings, testimony materials, and briefing prep for sponsors. Six transparency bills supported in the New York Legislature, working directly with executive and legal leadership; two signed into law.
Narrative strategy & message development
The upstream work. Framing complex policy and governance issues so the right people understand them before the framing gets dictated by whoever moved first. Executive messaging, stakeholder communications, public-facing narrative architecture.
Crisis & reputation management
The downstream work. Risk-aware messaging when the story is in motion and the organization is on its back foot. Newsroom training means I know how a news cycle moves and where stories break down.
Digital strategy & SEO
Content strategy, website rebuilds, search optimization. A ground-up SEO and content overhaul drove 270% traffic growth at NYCOG and top-three Google rankings on core transparency search terms.
Stakeholder & coalition engagement
Partnerships across organizations, government entities, and elected officials. Joint messaging, shared campaigns, multi-county coordination. NYCOG’s coalition includes 30+ partner organizations spanning the political spectrum.
Multimedia & content production
Video, audio, editorial content. I’ve directed productions across 40+ countries for CNN, Discovery, Disney, IBM, and others.
Most communications strategists plan content. I also produce it.
Click here for portfolio.
How I work
I came up in radio and television newsrooms before spending years directing advertising and documentary content across more than 40 countries. That background trained a specific set of instincts that most communications professionals don’t have.
Narrative under pressure
Newsroom training means I know how stories move through a cycle, where they break down, and how to control messaging when the timeline compresses.
Editorial judgment
I’ve served as the final editorial decision-maker on projects where tone, accuracy, and audience impact couldn’t be wrong. That calibration carries into every strategy I build.
Production-native thinking
I think in finished products, not decks. When I develop a communications strategy, I’m already thinking about what the video looks like, how the op-ed reads, and what the newsletter delivers.
Audience-first instincts
Directing content for global audiences across 40+ countries trained me to anticipate how different audiences will receive a message before it goes out.
Production background
Before strategic communications, I directed and produced advertising, documentary, and news content for global clients and networks. I served as a camera operator on the Academy Award-nominated documentary How to Survive a Plague and hold IATSE Local 600 credentials as a Steadicam and camera operator. This background is not a previous career. It is the operating system underneath everything I do now.
CNN
Discovery
A&E
Showtime
ESPN
Deutsche Welle
Disney
IBM
JP Morgan
Samsung
Red Bull
Procter & Gamble
Civic Engagement
Member
Mount Vernon Charter Revision Commission
2025–2026
Drafted legislation to convert to city manager system and introduce a city council ward system to improve government efficiency.
Advisory Committee Member
Comprehensive Plan Advisory Committee
2022–2025
Contributing to long-term policies on sustainability, social equity, and equitable development.
President
Oakwood Heights Neighborhood Association
2017–2024
Built one of the city’s most active civic organizations. Created a COVID-19 emergency safety network for vulnerable residents. Organized community forums on urban planning and government transparency.
Vice Chairman
Cable Television Advisory Committee
2021–2022
Guided allocation of $1.2 million in annual cable franchise fees and PEG grants.
Election Forum Organizer
Mount Vernon, NY
2018–2022
Organized and hosted candidate forums for mayoral, city council, comptroller, and school board races.
Member, Author of Transparency Chapter
Mount Vernon Police Reform Commission
2020–2021
Authored the transparency chapter of Mount Vernon’s Police Reform Plan under Governor Cuomo’s Executive Order 203. Covered data collection, public reporting, and community engagement protocols.
Member
Mount Vernon Charter Revision Commission
2018–2020
Drafted fiscal transparency and governance reform proposals. All ballot proposals passed with 95% voter support.
Education
MS, Corporate Communications
Baruch College, City University of New York
Research paper: The Effects of Deepfakes and Synthetic Media on Communication Professionals. 3,300+ downloads.
Read on CUNY Academic Works →
BA, Writing and Directing for Fiction Film
City University of New York
Teaching
Guest Lecturer, Baruch College
Weissman School of Arts & Sciences, Corporate Communication M.A. program (2022–present)
AI in Strategic Communication
Emerging Technologies & Communications
Combatting Disinformation
Certifications
AI Fluency: Framework & Foundations
Anthropic · 2026
Claude 101
Anthropic · 2026
AI Fluency for Non-Profits
Anthropic · 2026
Introduction to Artificial Intelligence
IBM · 2020
Advanced Crisis Communication Certificate
PRSA · 2022
Driving Change Through Internal Communications
PRSA · 2023
Grant Writing Master Class
Nonprofit Leadership Lab · 2024
Introduction to Google SEO
University of California, Davis · 2021
Leading Transformation: Manage Change
Macquarie University · 2022